Copywriting for Music for the Mind 2018
If you plan to see just one Wells concert this year, here’s a date for your diary: Saturday, 15th September 2018. That’s when a group of performers from the South West will come together for Music for the Mind 2018, a concert to benefit local mental health charities.
The Music for the Mind logo
Profits from the Wells concert will be donated to the Bristol, Bath and North Somerset branches of Mind, the mental health charity. However, this isn’t the only way it will help raise funds. It’s part of a wider initiative, to which anyone can contribute. For example, you may want to stage your own Music for the Mind fundraiser. For more details, visit the Music for the Mind 2018 Neighbourly group.
I’m proud to be involved in Music for the Mind as a volunteer, supplying my copywriting services to organiser Richard Lowe, a Bristol-based training consultant. For Richard, this concert is very personal. His brother James took his own life at the age of 30 following a period of mental ill health. As well as honouring James’s memory, the concert will raise awareness of mental health issues as well as much-needed funds.
“When I look back, I believe James was concerned about the stigma that can often be associated with those suffering from mental health conditions which is why it’s so important to encourage greater understanding. It’s my hope that Music for the Mind will continue to help fund local mental health services, community and business education to support those experiencing emotional distress and mental health issues,” says Richard.
This year’s Wells concert is the second Music for the Mind event. Even though the inaugural show took place a decade ago, it will be just as meaningful for Richard.
“Back then, I wanted to volunteer my skills to do something positive to remember James and raise mental health awareness. The vision, ten years on, is to build on the original concept and inspire others to organise their own Music for the Mind fundraising event,” he says.
Local Mind charities provide practical support and advice for local communities and employers. Whether you’re an individual or a local business, you can affiliate with Music for the Mind as an organiser, volunteer or sponsor.
According to Mind, one in four people in the UK experiences a mental health problem every year. That number has not changed significantly over time. However, evidence suggests it’s getting harder for sufferers to cope. Research published in 2016 by NatCen Social Research and the University of Leicester revealed that the numbers of both men and women who reported self-harming or having suicidal thoughts has increased in recent years.
The provision of mental health services faces an uncertain future. The majority of care — about 80 per cent — is provided by mental health trusts. According to research published in 2015 by The King’s Fund, funding for mental health services for adults fell in 2011/12. Some 40 per cent of mental health trusts were still experiencing year-on-year cuts to their income four years later.
If you’re a business in need of content marketing, I’d be happy to help you. See www.grahamsouthorn.com for more details.