Business content creation

Posting regular articles and blogs on your website and social media is a highly effective way of growing a business. Content drives visitors to your website through organic search and social media. It gives your business greater visibility, builds trust in your brand and helps convert visitors to your website into loyal customers.

  • In-depth blog posts
  • Thought leadership articles for LinkedIn
  • Case studies
  • Newsletters

Well-written, error-free articles show off your business to its best advantage. What’s more, original content is favoured by Google’s latest algorithm. Keywords are important but they’re not the be-all and end-all, as Google’s algorithm looks at synonyms too.

However, writing good content is time-consuming and for you, that time might be better spent. When I work with business people, I ensure that they keep control over the content.

What’s the answer?

Good communication is key, and that’s why the first meeting is so important. I generally write your blog posts and articles based on 10-15-minute phone or Skype conversations, in just the same way that I would if I were interviewing you. It’s more than transcription. Talking to you ensures I truly understand your business objectives and produce articles that retain your personality and tone of voice.

Talking to you also ensures that the content you publish is original and not copied from another source. The final, polished piece will be authoritative, engaging, and include the most effective keywords. It will be stimulating enough for people to want to read – and hopefully share.

When your content is finished, I’ll send you a draft copy and make the changes and corrections you require. You’ll then receive the finished article to publish as and when you choose – you retain copyright and there’s no need to credit me.

Bespoke Content Creation is for you if…

  • You lack the time to create the content you need
  • You need content produced to the highest standards
  • You want to retain control over content creation.

How it works

I work on a pay-per-article basis. After our initial meeting or phone/Skype conversation, I will write the content to the required length. I will then:

  • Send it to you for review and comment
  • Make the changes you ask for and send you the final draft.